Objective: launch our new large-scale growth strategy
Founded in 2017, TYREX (formerly KUB), the French leader in USB decontamination solutions, is changing its name and launching its new growth strategy, which will enable it to extend its market share in France, but above all to expand internationally and particularly in the United States, which is positioning itself as a strategic market for the company.
In the face of constantly evolving threats, TYREX has developed solutions adapted to known and emerging risks. Ergonomically designed, its 4 decontamination stations can be adapted to all uses, IT or OT architectures and regulations, to offer optimum, comprehensive protection against USB cyberthreats.
Christophe BOUREL, TYREX CEO, “After 8 years of research, innovation and improvement, it was high time to mark a new stage! And what better way to symbolize this renewal than with a change of identity. To better embody our company values, KUB has become TYREX.
Teams still in place and new ambitions
At organizational and operational level, shareholders, founders and employees retain their positions and prerogatives. This in no way represents a withdrawal of the teams, but quite the opposite, a new stage in the company’s development strategy. This year, sales grew by over 15%, thanks to numerous orders from leading companies in sectors such as industry, defense, etc.
Against this backdrop, TYREX will shortly be presenting its roadmap, announcing new sites and recruiting new talent to help it become the long-term leader in the decontamination of USB flash drives and removable media in France and abroad.
